Do you practice good online business ethics?
For instance: Say you write an ad to send to an opt-in list you may be
on. Do you just write the ad and not leave a signature? That has got to
be the most important part of any advertisement, especially online.
If they don't know who you are, do you really expect them to join anything
with you? Do you do that? Would you join with someone who you didn't even
know their name, let alone their contact info? You have to think like the
consumer. We're all consumers so when you're writing your advertisements,
ask yourself, what would my readers ask? Then put the answers in your
advertisements.
Another not so good ethic, and this one really drives me nuts. lol
Do you join ezines just to submit your free ads knowing you'll never
read the ezine, or you give a junk email addy? I still have people doing
this. It's clearly written on the website that if your addy comes back
to me just one time, you will be unsubscribed. It's such a waste of time
for all publishers. And all publishers go through this! The people who
do this probably aren't reading this anyway. lol
We offer our free services and people still try to take advantage of
us even though it is free. So you see, nothing really is free. Look at
what we go through to offer our free services.:)
Should we continue to offer these free services? You bet we should.
There's always a rotten one in every crowd & I'm not one to stop something
just because a few are like that. I value my subscribers & quite a
few of them have become great online friends and associates. Besides that,
I'm in this business to help others. That's why I'm a publisher.
The most important ethic, do you send spam? Oh I'm so sick of emails
that say, this is sent in compliance with so and so. No this was sent in
compliance with your spam!
More than likely when you receive spam, there is never a signature. This
goes with the ethic above about leaving a signature. Now we know that
you won't have much luck gaining new recruits if you don't leave a signature.
What do you think spam will get spammers? Nowhere that's where. Spamming
is almost just as bad as leaving no signature. How can people contact you
if you don't leave your contact info? They can't!
Last but not least, do you practice honestly?
This is very important. If you write ads that say, Make 1,000's in One
Month!, You'll soon find out that that will get you nowhere. That's not
honesty at all. If you have made money from a program then say something
like, I just received a check from so and so. Leave the hype out.
So there you have it. The 4 most important online business ethics that
will help you become successful. Practice them and work them, and you'll
be on your way to building lasting relationships.
All the best,
Audra
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Audra Gehrke is the owner of Ecommerce Resources:
http://www.ecommerce-resources.org
she's also the
publisher of: Ecommerce Resources Ezine:
http://www.ecommerce-resources.org/e-zine.html & the
Author of: http://www.ecommerce-resources.org/guide.html
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